The headset is also equipped with a battery that lasts up to sixteen hours. Enormous speeds are achievable via the USB dongle. The headset can be connected to a PC or other device via Bluetooth as well as via a USB dongle – which makes it possible to adjust the connection to the respective needs. The lighting is immediately available and does not have to be configured first.īut the G735 is also supposed to convince apart from the design. In addition, there is a discreet RGB illumination in four zones that can be individually adjusted. The latter is designed in such a way that the headset also sits comfortably on small heads. The headset is equipped with especially soft ear pads and a correspondingly padded headband. This not only applies to the first impression, but also to the practical use. The G735 wireless gaming headset breaks with the conventions of the gaming industry: it is designed in soft white and is not meant to stand out with its off-putting edges, but to meet the demands of a soft aesthetic. Wireless Gaming Headset G735 The G735 wireless gaming headset. The collection is composed of numerous new products, which will be briefly presented below. ![]() ![]() This is illustrated particularly impressively by Logitech’s advertising photos, on which, for example, long pink fingernails with glittering stones operate the keyboard belonging to the new collection. The now stated goal of wanting to represent more plurality and heterogeneity and to break through stereotypes must thus be considered to have failed. Against the backdrop of the statement of having planned “originally, mainly for female gamers”, this can again be understood as a reproduction of gender stereotypes. What is striking – as the brief presentations of the new products will show – is that Logitech has decided against the implementation of gaming clichés, but decidedly for a certain other stereotype: All new products are kept white and soft and thus correspond to a homey, non-threatening aesthetic. Instead, the new products are meant to be inviting. Accessibility: Logitech has deliberately said goodbye to sharp edges, dark colors and a brutalist aesthetic.Comfort: All products should be pleasant to use for a wide variety of people.The guiding principle of the design process was accordingly the feedback from gamers. To be able to put all these noble goals into practice, Logitech worked closely with the community. Logitech also wants to do more justice to this diversity with its new collection. However, plurality within the industry refers not only to ideational differences, but also to physical ones: people are different sizes, have differently shaped ears, noses, eyes, and so on. When we looked at our own gaming products, we realized we could do more.” Nor does it reflect the Logitech mentality. But that doesn’t reflect the wide range of gamers* who express themselves and enjoy gaming. Ujesh Desai, vice president and manager of Logitech G, summarizes the concept as follows: “Much of the gaming industry displays a consistent look. According to Logitech, the products currently available on the market hardly do justice to this plurality within the community, as their design mostly follows the idea of a cliché gamer. The company’s stated goal with the new collection is to “meet the needs and desires of all gamers* while appealing to those who want a playful design and a versatile gaming experience.” More diversity, less clichésīehind the new collection is the idea that gaming enthusiasts are not a homogeneous group: They have – apart from the shared gaming interest – different preferences, desires and world views. ![]() Logitech is introducing several new gaming products with the Aurora collection, which intentionally works against gender and similar stereotypes that are prevalent in the industry.
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